Initial research on the place and people to get a sense of what a meaningful and accurate branding system would be

deeper research on the architecture, art, and purpose around totems on the island

Haida people have their own unique visual language, meaning, and motifs.

Research on local signage revealed mainly sans serif, sharp, and clean typography.

After leaning about the peoples and the place, I created a list of values and related concepts to guide me in communicating relevant themes and stories

Robert Davidson, a Haida and Tlingit contemporary artist. His work was greatly influential for my thinking on how to create a design system and logo that is referential to Haida design and modern design.

I began exploring various type faces as well as layout. Using the text to nod to totems was my main direction.

In addition to the totem concept, I explored how to create letters using the Haida visual langauge

Exploring difference settings and ways of utilizing the logo

The final branding system is seen above. Subtle references to the totems, to the design language, and overall creating a clean, earthy, sovereign branding system.